ECHO was adopted as the name of a new brand in anticipation of international expansion in 1963. The name was taken from that of a nymph in Greek mythology and was adopted in conjunction with the release of the company's first chainsaw, the CS-80. More ECHO products followed, one after another, and today the brand's market stretches from forest to city and from Japan to the world. ECHO INCORPORATED was established in the USA in 1972, and today ECHO has a firm footing as one of the world's leading brands in outdoor power equipment.