Philosophy

ECHO is the global brand that we at Kioritz offer to the world from our home in Japan. In the sixty years since Kioritz was established, our company philosophy has remained steady; we are constantly in pursuit　of technology improvement to suit the times in order that we may foster the bonds that connect "environment encircling nature" and "environment that encompasses people". In fact, that philosophy forms the very foundation of ECHO. Furthermore, Kioritz's Four-point "Action Criteria" and "Quality Policy" make the company philosophy unshakable.

The four points of our code of conduct are: "Expansive", "Customized"(customer oriented), "Harmonious"(respectful to human) and "Original" (creative); while our Quality Policy reads, "ensure that products and services are provided for customer satisfaction". These form the solid bedrock of quality on which all ECHO products are founded, and have seen the ECHO brand become widely known and loved in more than fifty countries worldwide.